This is a question I get asked a lot.
How can a blogger make the most of Facebook?
The answer depends on what it is the blogger wants to accomplish with their blog.
Do you want more traffic? Facebook will do that for you. But unless you have a HUGE following or pretty pitiful traffic numbers, the Facebook impact will not make that much of a difference.
What kind of traffic do you, the blogger, want? Eyes? Or buyers? Or shoppers? They are different.
Here are three reasons your Facebook friends might be apt to take a look at your blog.
1. IF you have something interesting to share. But if your blog is bent on getting a LOT of traffic so that you can capitalize on ad placement, Facebook ain’t no good for that. Friends who do come, will see what they want to see, then go. They seldom (read almost never) click on ads.
2. If your blog is part of your business and you want to tap your friends from time to time about an offer or a deal that you know about that they might be genuinely interested in, Facebook can help.
3. If you have a good quality anchor post, something that your friends will find valuable as a resource, Facebook can be a good way to give your friends something, maybe get your stuff passed around and possibly get some back links.
Generally speaking, Facebook is for you and your friends to connect and share fun stuff. Fun being defined as something both of you will enjoy. (Making money, getting a good deal, providing an interesting link and so on can be fun, too!) Facebook is NOT for you and your friends to to do business at.
The acid test:
You want to make the most out of Facebook at your blog? Share with your friends only the kinds of things you REALLY wish they would share with you. And no more.