Creating Influencers via Content, Social Media and Inbound Marketing
March 2013

5 Great Titles That Demand Clicks: What Works and What Doesn’t


Creating a better blog title

Creating a better blog title

This week’s assignment includes a post on some of the great titles that I have come across during my blogging time. It couldn’t have come at a better time. Just last week, I wrote all about creating titles that grabbed many eyes and clicks.

I research a lot for a topic that I am going to write about and during my research, I come across some of the titles that I find so compelling that I have to click them. And at times, there are titles that I completely ignore. I am not even aware that I am ignoring them. It just happens. Simply because I do not like what I am scanning.

That’s right. I do not read. I scan. As do almost everyone who surfs the internet.

And that is what everyone should remember while writing.

My favorite kind of titles are simple, no nonsense and clearly tell what they are about to offer. Something like 3 Steps to an Effective Social Media Strategy. I personally like list posts – posts that list out points. And I like lists that are two-point. This one is a perfect mix of keywords and eye-grabbing material.

Search Engine Optimized title

Search Engine Optimized title

Another one that I really liked was 64 Content Marketing Essentials You Need to Know Before 2013. I wasn’t going to read all 64, but I turned to this one for two reasons. A)  It uses an even number. 99 Percent of the titles on web have odd numbers. This was an exception and that got me intrigued. B) If someone has 64 things to tell on a single topic, they must be an expert in this field and I wanted to know what they were suggesting. The fact that this title again combines keywords and catchy phrases just added to my curiosity.

The Bitch Slap: Stop Being a Jackass With Your LinkedIn Requests. This one has a long story behind it. I was researching into creating great titles and was reading posts on posts about how you need to keep negative words or foul language out of your titles (at least). I became intrigued with the idea of using “strong language” (pardon my French) in the titles and how people respond to them when I came across this one. This one tops my list of all-time favorite posts on net. Why? Because it says simple things in a simple language that people really do understand. I can write posts after posts with suggestions on how people should use their LinkedIn profiles sensibly and responsibly and no one will ever give it a second glass. But this one shouts at you and makes you see that point the way it is. No frills, no polish – just plain truth. So sometimes, strong words do leave an impact.

SEO for Authoritative Content Publishers Before And After Google Panda. This one is simple, has all the right keywords and gave me exactly what I had been searching for. This one is an infographic and one of the best infographics that I have come across in a long time.

How to Conduct Competitive Analysis to Step Up Your Content Strategy. Another one that is simple yet to-the-point. And believe me the article had the content just the way title promised. And all the right keywords up in front.

As I was writing this post I remembered searching for all these topics and the posts that I bookmarked. The underlying method in my search pattern and my click through actions was the fact that during this entire search I just glanced at the topic, never gave it more than a second glance. I read the descriptions for only those results where I liked the title and clicked only those links where the snippet had something of a value for me.

It just reiterated the importance of 5 second test, SEO and on-page optimization for me. The title and the description displayed below had to be meaningful for me and important for search engines for them to put there. User will need only 5 second to decide if they are going to give you a chance or not.


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