I may be wrong here and if so, I am sure someone will let me know, but I think that if your web site wasn’t affected by the Panda Update, then you ain’t/weren’t nobody. (almost anyway).
Folk hit by the Panda update kind of figured out how things work with the Google and being Search Engine friendly thing and all that entails. But then Google changed the rules and wound them backwards.
Absolutely, some (many?) sites abused their insights. But not everyone. Problem is, Google bots can’t tell the difference between those who are good at what they do and those who game the system.
In any event…what to do if the Panda pooped on you.
IM Ninjas (I met these guys at Search Engine Strategies SF) recommends the web site owner asked themselves the following five questions:
- Would you be comfortable giving the site your credit card?
- Does the site have excessive ads?
- Do you consider this site to be authoritative?
- Would it be okay if this were in a magazine?
- Would you be comfortable giving medicine prescribed by this site to your kids?
Great questions. And truth be told, at some of my sites, I was more concerned with #3 than the other four. Ouch!
How about you? And your sites?
How do you see your web sites?
And more importantly, for those who care what Google thinks, how to you think the big G sees you?
Wanna share?
For other takeaways from SES SF please see:




Excellent blog! Do you have any helpful hints for aspiring writers? I’m hoping to start my own site soon but I’m a little lost on everything. Would you propose starting with a free platform like WordPress or go for a paid option? There are so many options out there that I’m totally confused .. Any ideas? Kudos!