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6 tips to get your small business blog started
1. Create a solid tagline.
A tagline articulates the focus of your business blog. No adjectives, adverbs, articles, conjunctions or prepositions. Tell your readers, your clients, the woman sitting at the table next to you or the guy in your prayer group what it is you write about in 10-12 words.
2. Be prepared to generate 500-1000 articles in your niche topic.
If you are going for a global audience on some sport, for example, you will need several 1000 articles in your niche topic. If you are a professional speaker you can probably get away with 500.
3. Choose your categories wisely.
A business blog is something you have 1000+ things to write about. A category in your blog is something you have 100 things to write about. A blog ought not have more than 10-12 categories. And EVERYTHING you write should fit in one of those categories.
4. Remember that your business blog is your best marketing effort.
A well-written blog can be your best marketing tool. People find you. Just 2% of visitors to large retail sites come via a social network. Whereas 34% of visitors come via search. Why shouldn’t people be finding you in their search? Business web sites that get updated multiple times daily can generate nearly 3 times as many leads as a static site!
5. Write good stuff. Good stuff is Search Engine Optimized content.
SEO content is stuff written for real people FIRST that can be found by a robot. Your site must be readable by real people. But it also must be findable by searchbots. Another word for content that has an ideal balance is optimized.
6. Make and keep the commitment to your business blog.
The number one reasons why businesses fail is because the business owners don’t stay with it long enough for their idea to catch on. Divorce, money runs dry, lose a lease, supplier dries up, not enough good talent = can’t carry on. A business blog will work for you if you work it. But make no mistake, it’s work.
Put these 6 tips on how to start a small business blog in your foundation and you will be well on your way to building a small business with your blog.
What have I left out? What tips would you offer to someone wanting to start a small business blog?
Start a Business Blog
I started with 73 students in my Marketing with Social Media Class at a university in Silicon Valley.
Not a few of these students after the first class had a vision of starting a small business blog, a blog to complement their small business or maybe just creating a blog that would become their small business.
Blogs Can Make Money
There are several ways a blog can earn money.
1. Advertisers vie for space on your well-trafficked site.
2. Affiliates asked for space on your site and they share the revenue of sales you get for them.
3. The site owner sells something they have created.
4. The blog/web site becomes a platform for services offered and visitors hire the owner of the site.
5. Some combination of all numbers 1-4.
Make no mistake, a blog devoted to your business on your website is integral to being a success.