Business is always changing but the rise of the internet has completely shifted what traditional marketing used to be. However at the same time, this paves the way for small business owners who may not have the means to fund huge advertising campaigns. Traditional marketing consists of paying for multiple ads and tracking the effectiveness of these ads. This is basic outbound marketing and costs a LOT of money. Today’s buyers care less about ads.
So what is the new way? Well it consists of local SEO marketing, social media marketing, and a lot of stuff in between. Welcome to inbound marketing. Inbound marketing is an elaborate chain of pages and sites with the ultimate goal of increasing exposure, credibility, and traffic. So how does this work?
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Well first you need to utilize local SEO marketing. Utilizing guarantees that whoever falls upon your site is looking for what you have to offer. However, after this step, you want to incorporate social media marketing. Your prospective customer will like your Facebook page, if he likes your business, and all of his friends will see it. This is a grossly oversimplified summary of inbound marketing.
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