Blogging for money, tip #40 and SEO technique #10 is about authority.
Blog sites that have authority go farther than blog sites that do not.
Authority is measured by how many other sites link to you and how many sites link to them.
I am fond of saying that Search Engines are stupid. They don’t know I have two terminal degrees. They don’t know how long I spent in Asia and how well I can speak Japanese, Chinese and Russian.
Search Engines don’t know anything about me personally or professionally.
The search engines only know how many other sites (people) have come to my site and thought enough about my content to link to it = refer it to their readers. And how many of those sites that linked to me had people link to them.
I am also fond of saying to all my writer friends that it is easy to write. You (they) can even be the best writers in the whole wide world (my daughter told me to say that) but if nobody reads it, nobody knows.
It is easy to write. It is hard to get read.
People get read when others tell them to read you. That is authority.
How to build authority for your site….I’ll talk about that in the next post.
Contact me. You know you want to.