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Guest Posting is a rage now widely used by small bloggers and online corporations. There are many misunderstandings related to guest posting. It is not a social media marketing technique that simply generates overnight traffic or one that suddenly increases local SEO marketing traffic in the starting phase of your blogging career. Fancy blog titles won’t necessarily get you huge traffic the day after posting on successful blogs either. Sometimes it happens that you get good traffic to your website from your guest posts during few days after writing the posts and traffic goes on decreasing with the time as your post goes in the past archives of blog.
Many persons don’t start their own blogs as it is usually difficult to manage the blog themselves and come up with new material quickly. Bloggers sometimes get stuck just trying to come up with catchy blog titles or deciding where to utilize this form of social media marketing. This would therefore lead them to writing guest posts on other blogs and get referral traffic from the posts to their product websites or services – just like participating in local SEO marketing. Also via guest posting they can easily get to engage other fellow bloggers and visitors about their products. Blogging like this generates high leads and takes very little effort.
One of top blogger DARREN ROWSE founder of problogger.net blog on How TO Blog And Make Money From Blogging gets more then 1,20,000 blog visits from only guest posting even though his blog have very huge traffic from search engines and subscribers he got benefited very much from guest posting. During starting phase of his blog he was getting very less traffic to his blog. So he started researching about more on his topic. Soon he learned tricks of SEO and implemented the same on his blog. There was sudden rise in his blog visitors via search engines but it was not much as he was expecting. As his niche was related to blogging that time blogging was not a famous searched word on internet and also no related words were famous.
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Soon he found about the guest posting on other blogs and after starting the guest posting on other blogs of same niche his visitors increased to 1,20,000 per year. So he started tracking the number of visitors from each guest post he submitted. To his surprise when he tracked his results this results were only from 50 guest posts he wrote on other blogs. So if we can get 1,20,000 visitors from only 50 guest posts what will be your traffic if you have more then 200 guest posts in 1 year . That will surely give you a flood of traffic to your site and can make your blog a successful business blog within 1 to 2 years.
This was about the direct traffic he generated from guest posts to his blog. What are the other advantages of guest posting?? Well he says he received 380% increase in his blog traffic via search engines after the guest posting. More the guest posts more is the number of quality backlinks to your own blogs and search engine like backlinks from authority blogs and blogs of same niche. So you can easily get highly SEO friendly blog with the help of guest posting on related blogs.
Problogger.net today is very famous and all other bloggers take lesson from it but guest posting is well after the success of problogger. While one post of problogger says bloggers around the world even we talk about his blog only because he created good relation with other blogger via guest posting on their blogs and also allowing them to post as guest on his own blog. It created relationships between various bloggers including blog owner, guest poster, visitor. Other bloggers are also responsible for bringing reputation to your blogs and its two sided process you write on their blogs and they will return favor by writing on your blogs. This will increase traffic on both the blogs.
What are the practices one should follow in guest posting which are followed by problogger.net
- Effective content marketing plans
Before starting about the guest posting you should have proper and complete plan with you. Guest posting is not just like you can find blogs which allow guest posts and start writing on them. First of all decide why you need to do guest posting, what is your niche, best places to guest post on. You must have your own product or landing page where you will get referral traffic from guest posts else you are wasting your time and patience in writing guest posts. If you are writing guest posts only to create your online presence then you can research about what you will be writing as a guest and how appealing will it be for the visitors of that blog. You should know about one think before effective planning recent changes to Google’s algorithm and those of other search engines have made it very clear that content and social are the future of SEO. It’s becoming increasingly difficult for static web pages to rank well in the search engines—and that’s where you come in.
- Preparing set of keyword for ranking
This is also another best practice followed by the problogger.net they not only think about the niche before guest posting but also look after the keywords which match to their blogs,product pages or services. Keywords will always rank higher as compared to niche posts.
If you are selling products, it’s advisable that you create posts related to the products and also ensure that the keywords are included in the blog titles. This strategy is one that will easily get your posts ranked high in Google search. You can tie this in with local SEO marketing so that your blogs can be shared among your network and later, social media marketing will generally make your blogs popular.You will notice the two-fold benefit of increased traffic to your posts, as well as brand awareness and sales of your products.
- Searching blogs for guest posting
Since problogger.net is related to blogging and blog marketing you will see all their guest posts on related blogs He says only writing good quality guest posts won’t work but you need to find better blogs to post on. Blogs with higher page ranks are the best options to blog on. But they only allow very good quality articles. If you can write well and perfect then you can always post on such blogs. But for new bloggers it’s difficult to guest post on higher ranking blogs. So instead of finding high ranked blogs you can write on low traffic blogs of your niche and see that instead of single blog post you will make more posts which will help in getting backlinks and traffic. Problogger.net since a famous blog now write guest posts on other high ranking blogs.
Guest posting, a form of Inbound Marketing, is the best and cheapest way to get traffic for your business blogs.Creative blog titles, smart local SEO marketing techniques and social media marketing can push the rank of your blogs to the top of Google search. Supporting fellow bloggers and getting help from them is necessary in successful blogging techniques.