In U.S. Braun Brush Company is a manufacturer of brushes, including the Wheel Woolies line of brushes which is one of the ancient manufacturers of industrial brushes. It is a family owned industry. The Wheel Woolies which is Braun’s newest product were designed and developed solely to clean automobile wheels. These brushes will let the user to get into the small holes and crevices; it will help clean the brake dust without scrabbling o scratches, so that the wheels covers and rims are safe. The executives at Braun Brush Co. with the launch of its newest product line desired to reach the global audience of automobile aficionados, car detailers, and distributors and turned to OverGo Studio to put on its Inbound Marketing Services, as this generates quality and convertible leads. The company has also created unique blog titles to attract their audience.
OverGo and Braun team worked hand-in-hand in evolving a modified Inbound Marketing Strategy to target and reach this niche and global audience. The strategy comprised search engine optimization (SEO), local SEO marketing, regular blogging and postings, video content, a social media marketing campaign using the power of Facebook, Twitter and email combination. From end to end the social media platforms Braun has reached and involved a community of enthusiastic car devotees, conduct contests and promotions and joined in the one-on-one conversations with groups and suppliers, getting feedback and proposals for future product development.
Walden Associates is a full service environmental consulting firm whose headquarters is on Long Island, NY. It offers consulting services to industrial clients, law firms, insurance companies, financial institutions, municipal and government agencies all over NY, NJ and CT. It is operated by a Professional Engineer with more than 20 years of experience in the complex regulatory framework. It believes in providing the top values of environmental consulting to offer the suitable course of action or remedy to its customers. To teach and notify, Walden Associates reached out to OverGo Studio to position their online presence via social media marketing, local SEO marketing and Inbound Marketing as industry specialists.
The OverGo team immediately aided Walden Associates in making progressive content parts. The innovative content comprised of webinars, ebooks and case studies. The portions and messaging train and enlighten guests on the difficulties of conservational principles and how the Walden Associates consultants and team of engineers support in managing through these laws and guidelines. Complete lead nurturing campaigns, targeted, relevant and valuable email messages are set up to additional develop and engage relationships with Walden’s potentials customers. Blogging weekly on present environmentaltopics and regulation variations are published, additionally providing relevant and valuable info on extremely specialized industry statistics. Unique blog titles have been used to get the interest of the target audience. BillBelew.com can help your business attract more traffic, more leads, and more business.
Marketing has progressed over the years and that mainly because of the Internet. Consumers no longer depend on outbound marketing like billboards and TV spots to learn about new products, because the web has authorized them. Through sourcing of content, customers can search for keywords that bring up popular blog titles and content in search engines. It’s given them substitute means for discovering, buying and researching brands and products. The new marketing statement i.e. inbound marketing, has turned out to be a two-way dialogue, much of which is assisted by social media marketing. Inbound marketing is appealing is because it costs much less than traditional marketing, basically it is cost effective. Below are some stats from the infographic below. 44% of direct mail is under no circumstances opened. That’s a waste of time, postage and paper. 86% of people miss through television commercials. 84% of 25 to 34 year olds have clicked out of a website because of an “irrelevant or intrusive ad.” The cost involved in outbound marketing is much more than the inbound marketing. Blogging, local SEO marketing, Search Engine Optimization (SEO), Social Media , social media marketing and Pay-Per-Click (PPC)
As consumers become growing exhausted of “interruption” marketing, inbound marketing turn into an even extra important part of the marketing mix. Instead of interrupting consumers, why not faintly bait them to you. It matches the way buyers are making their purchasing decisions today – through the Internet. Outbound marketing, which is traditional marketing, has been the chief marketing strategy for the historically. With outbound marketing, you push your message out to customers in mediums like: TV, Radio, Print, Telemarketing, Direct Mail and Tradeshows. Unfortunately, for those of you who love your traditional marketing, over a period the efficiency has been discouraging as buyers behaviorally tune these interruptive campaigns out. This is why things like local SEO marketing are used, to keep the customers’ interests alive.
To enquire about Inbound Marketing services, get in touch with BillBelew.com.