In the modern world of technology we have better types of communication systems. Since communication can be termed as the ability to share information, then we understand why communicating more efficiently is a good thing.
The question then becomes what is the best mode of communication for the 21st century?
There is an important concept of social media vs Social Networking that some people mistake. Those who run e-commerce site, blogs, and websites of various types work to figure out how best and effectively to reach more people.
When I started blogging in my Marketing with Social Media Class, I was writing about fashion on africanurbanwear. It was a challenge to decide how best to get traffic. I had to be cautious of the blog titles I chose, the content I posted and how effectively I utilized local SEO marketing in my posts.
I had an interview with the founder of RebelsMarket which is an online counterculture community for buying and selling anti-mainstream items for subculture lifestyles such as Goth, Steampunk, Rockability and Tattoos. The founder Mr. James Wakira had this to say,
“A business like his which is centered on a specific culture can only reach those specific people and he will need to have a social networking platform to reach his niche market because there is an interaction as well more discussions on the culture unlike social media that it is a one way. He has his company on Facebook which has over 200K likes”.
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Some of the most commonly known social platforms include Facebook, Twitter, YouTube, MySpace, WordPress etc. On such platforms, you can search to find the best blog titles on the most popular topics. Some of these mediums have been able to network over 100million people worldwide. The networks formed are usually started from local SEO marketing, whether used directly or indirectly. This form of social media marketing is quite effective in inviting your direct network, which eventually dissipates to the wider network. According to a research carried out, people are said to be connecting to the internet more and also for a longer time periods than they used to. With the new generation of portable gadgets like Ipad, smart phone, tablets more than 55 million users own one of the gadgets. RebelsMarket has entirely relied on Facebook for it most customers and networking medium. When they post new products they have a backlink to the main site where they can buy it.
Social media is a way to communicate or transmit data, information or share ideas with a large group of people maybe in your network or not. Many businesses have turned to the social media for an opportunity to create a page and upload products or advertise a service and also for distribution purposes. This strategy is described as social media marketing. For you to have a successful social media connection solely what you need is an internet connection and a computer, which you can use in a cyber café and that, is all you need.
Communication style involved in those mediums
Social media has been the most connected with communication channel since it transmits information to the different people or organizations. For example we televisions, radio, newspaper all are in the social media class. These are media that have been developed through physics of transmitting waves that are converted by a TV or radio receivers into information. Blogging is also another way of connecting with the desired audience. This social media platform is the cheapest way of generating the highest number of convertible leads.
Social Networking communication is more interactive as it is a 2-way communication that cut across different topics, subject matters and cultures. Blogging is one such medium that facilitates this 2-way communication. The blogger is able to gain the attention of the audience by using blog titles that will peak the readers’ in Blogging is also another way of connecting with the desired audience. This social media platform is the cheapest way of generating the highest number of convertible leads. Many people have developed relationships through this type of communication style by networking.
Return on Investment (ROI)
I can define ROI as a way to measure performance that is used to evaluate the effectiveness of an input or investment against the effectiveness of a number of different inputs. Generally, it will be tough to obtain the exact outcome of an ROI from the social media. When you post your items, services on the social media then how can you be able to come up with a numeric number as an investment? How successful was your use of local SEO marketing and social media marketing? Someone can only be able to measure if there is a depth of conversation.
Social networking is easier to get the numeric ROI by checking the traffic in your site as well the page views and determine the improving curve of the investment.
Time sensitivity and responsive
Time is said to be money and precious, once lost then it is lost. Social media consumes more time than social networking since you cannot be able to automate a conversation and unless your site, name, brand is well known to the market then it will take lots of time to happen.
Social networking is based to on a directive communication that happens between two people and getting a response is quicker and saves time. Actually your network grows more as you meet more people.
In any business or blogging, you need to interact more with your clients and your market. Answering their questions and feedback the sooner the better to retain them on board. For Startups that need to gather requirements to have business requirements, they will need to have meetings, group sessions with the stakeholders or SMEs to discuss the way forward. Without networking and consistent communication feedback then it will be very difficult. As for my view I would go with social networking over social media.
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