Content marketing is also known as blogging for business.
A recent article published on a leading search website says “Blogs are a form of social media“.
A form of? Are you kidding me?
Done right, blogs are the absolute KING of social media.
Nothing, and I mean nothing, is better than your content, on your website, under your URL.
Stop for a minute and think about what a social media site is.
It is a website, where users post content and comments.
What is your website but a place where users (at first primarily you) post content and comments?
What makes a social media site and your website different? Scale and size.
You do not have a billion users, or even 100 million users, but to be a viable business, do you need that many?
I became a convert to Content Marketing when I did it for a remodeling and handyman business I co-own. In a five month period we wound up our website where it went from generating a remodeling bid request a month to a remodeling bid request a day.
A thirty fold increase in five months and to date, we’ve never had more than 11,000 monthly visitors.
But that was enough (for now).
You may need less, you may need more, depending on your type of business, but if I can do it, you can do it.
For help getting started with Content Marketing to generate leads for your business…