I’m just getting done with one of the most extensive subject that I have taken in my school here at ITU. The subject is Social Media Marketing.
So, as a Case Study, I wish to review a couple of articles that the Professor has taught us and it is my take on various aspects of Blogging, local SEO marketing, social media marketing and on how my personal experiences have panned out alongside of the classroom teaching by Professor.
Hardest Part about Blogging
One of the best parts that Professor had pointed out initially itself, to us, was about the difficulties that we will face while embarking on the mammoth task of Blogging. This, I feel, is very important to be taught in the first lecture itself because blogging indeed is a tedious task which brought a lot of us newbie students to tears. Professor mentioned that we had to hit the Publish button more often, but that was just easier said than done.
However I do have a take on that- There are two types of blogging goals. If your motive is to get a lot of money out of advertisements, its fair game to hit the publish button more often, possibly every day to keep the blog fresh with creative blog titles and many other things mentioned by the Professor. But if you are looking to blog only stuff when you feel like, when you like to, only things that really matter to you and in the due course of time for your followers too, then it is very important that one writes in that fashion. BillBelew.com can help your business attract more traffic, more leads and more business.
What I am essentially saying is that- Ayn Rand just picked up the pen and wrote Atlas Shrugged once when she really had the motivation to do so. You do not have to write 50 books 1 per year in the pursuit that at least 5 people will read them and those will pay for my rent. This does not have to say that you will write 1 blog and that will be great-No. This says that if you write 1 Blog post today and the other probably in a week when you really have a topic to discuss and it is coming from the heart, you will feel about it and write a really good post; one that is capable of getting more visitors than the other not so thoughtful ones. If necessary, you can even use social media marketing and local SEO marketing to get the audience that you want.
Hardest parts about blogging for me was the fact that I had to write about anything remotely related to my topic and finding the right blog titles.
I wrote fewer articles than some others and was somewhere around in the 2nd part if the class is into 3 one thirds. I didn’t get a lot of traffic on the ones that I wrote. I wrote legibly and followed the instructions from the professor- in terms of images, linking content, guest posting to some websites, using local SEO marketing to optimize titles, etc. But the problem did pertain- I did not get enough traffic. But that’s the point, I did not care. I was happy for two reasons-
- I was honestly expressing my own thoughts on a canvas
- I had some place to express something that I felt and read and underwent that day.
These were two most fulfilling things for me. I found my solace in it and nothing was more important than that. No visitors. No money.
You want to do what you want to do and then realize that it does not pay enough. While you are at it, you need to support yourself with some other work that you don’t want to do. If I do what I don’t like to do, be it career or be it blog posts, I will hate myself and it’ll not go on for long. If I do what I like to do or write about, I will at least be happy.
Strategies to Blogging
I’d say there are at least two approaches to personal goal setting and starting off your blog:
- Interest to Money Approach: If you like to write about something, start it off by choosing the appropriate blog titles, see how the response is. Set a date for yourself after which you will change your strategy. If things are not working the right way, change strategies enough till the set date. But keep writing about what you like till this date. After this date, do both- write more often of what you like and write stuff that sells too. This would need you to have a decent cash base or at least a steady job on the side.
- Money to Interest Approach: Do what people like for a while and see the response. Write about what you probably won’t like now but still sells. Gain the attention of your followers by posting blog titles related to their interests. Do it for a while until the cash reserves are well taken care of. It pains to be in poverty and this strategy would work really well if you are just starting off and have left your job. I like to call this the money to interest approach.
According to me, both these strategies have their own place and each newbie blogger can evaluate the approach he or she wants to take when they start blogging. If you do have the cash and are not for the money, write what makes you happy- the money might follow. If you need your blog to pay your rent or at least as an additional income- (in the words of Professor Bill Belew) – use local SEO marketing & social media marketing to share your blogs and
“Hit that Publish Button a Lot”
Feel free to hit us about Inbound Marketing services at BillBelew.com.
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