I am a Google fan, more or less. I don’t buy into everything they do. But I am sure they feel the same about me. That’s okay.
- I spoke at Google HQ in Mountain View last month as part of their Talks At Google series.
- I speak very highly of the many resources they provide. Ask my Silicon Valley Bloggers and Writers Meetup followers.
- Google provides a great service for free to publishers and businesses online in many regards and makes good money doing it. Nothing wrong with that.
Google Quit Authorship Because It’s Hard
It was announced in a G+ post by John Mueller that Google was quitting it’s authorship initiative of 3 years.
But, it was the WHY of Google’s decision to quit authorship that surprised me.
- Google quit because it’s hard.
Are your kidding me?! Quitting because it’s hard?
Mueller writes that Google couldn’t get enough useful information because,
We realize authorship wasn’t always easy to implement,…
If I quit every time something got hard ….
Mueller also wrote
… we’ve also observed that this information isn’t as useful to our users as we’d hoped, and can even distract from those results.
Could the reason the information wasn’t useful was because they couldn’t get enough of it? And they couldn’t get enough information because it was hard?
Hello Google! It’s hard to get people to do things that can make a big difference.
Google Quit Authorship Because of Money
SEL interviewed Mueller, to try to get some more insight.
With regard to money SEL said,
… the Authorship initiative as we have known it has not been deemed worthy of the budget it was consuming.
Not enough money? Not enough money = too hard to justify the costs.
I get it, deep as Google’s pockets are, they do NOT have completely unlimited resources. Well, they might?
There’s never a good reason to give up on a good idea.
I wrote about this at LinkedIn – How to Decide When to Quit.
Seriously, who quits on a good idea because they can’t afford it? Or just because it’s hard?
SEL authors also said in response to Mueller after the announcement,
… this (Authorship) has proved to be a very tough problem to solve.
Google Authorship is Still an
Good Excellent Idea
Google Authorship over time would have allowed search results to consider subjective determinations of the quality of content based on the history of the site AND the contributor ... not just by counting words and doing math.
Nobody should ever quit just because it’s hard.
My bet … Authorship is not affecting search results, now, but it is not dead. Google is just retrenching. Or at least they should be.
I don’t just rant, I teach. Reach out. You know you want to.