I don’t claim to be an expert on the matter and neither can I say that my blog is among the most read out there, but I most definitely can say that I have a blog and it has been up and running for about a month and a half, and it gets enough traffic to keep me among the top in my class. I like to consider that a small achievement, and I can say that it has not been easy.
Starting a blog can be a lot of fun, and can help you learn a tremendous amount of stuff not only on blogging techniques, but also on your topic. Our professor provides some tips on how to start a small business blog. When I was presented with the dilemma of picking a topic for my blog, I was in a fix. I had to pick something that seemed like an interesting topic, and about which I had at least a thousand things to say. Here are a few points on how and why I picked cooking.
1. Pick a topic you like
Blogging is not a once in a month hobby if you want it to be successful. It’s an activity that you should do regularly, and put up updates frequently. And in order to do that, you need to be writing about something you like, something that makes you happy and about which you are excited. If you start to write about something that you couldn’t care less about, it will begin to show in your writing. And eventually, in the dwindling number of readers for your blog. So find a topic that you care about and that you would love to share about. If you truly like what you write, so will your readers. When I started to write, I had just recently discovered a love for cooking and I wanted to learn more about it. That is what pushed me to pick this topic.
2. Have your objective in mind
It is important to know why exactly you are writing your blog. Is it to promote a product or service? To establish yourself as an expert on a topic? Or to just share what is on your mind and learn something new. Whatever your objective, keep in mind from the start and keep it in mind when you write your posts. If you seek to promote a business, for example, it is important to refer to the business in your posts often, and to remind your readers about the business and why they should spend their money on it. When I started writing, I wanted to learn all there was to cook, and so I started writing about ingredients, health foods, cooking utensils, and etc. which made me research different ingredients and discover the benefits of eating certain foods. I now incorporate them into my meals.
3. A blog is not a one time deal
Writing a blog means frequently adding new information. That means you need to have a frequency to your blog updates and maintain it. If your blog has nothing new to offer, it won’t be long before people stop turning up. If they see that your blog has been recently updated, they will want to keep coming back to know what latest topic you have. This makes your blog more attractive to readers.
That is, a few of the tips I had to offer in building a business blog. Wish you luck with your blogging endeavors!
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