BILL BELEW IS A CONTENT MARKETING EXPERT BASED IN THE BAY AREA OF SILICON VALLEY. YOU FOUND HIM; HE CAN TEACH YOU AND YOUR BUSINESS HOW TO BE FOUND. CONTACT HIM BY USING THE COMMENT FORM BELOW.
There are 7 essentials to a good ‘thank you’ page.
Learn them and you are bound to get a lot of “Your welcomes.”
In a previous post, I talked about the importance of a “thank you page” over a simple “thank you message.”
The post outlined some of the benefits of thank you pages, and why more and more businesses and organizations are switching to them.
Bill Belew can help you in the creation of a great “thank you page.”
Or you can learn and implement these essentials:
7 Essentials of a Great ‘Thank You’ Page
1. Restate the value of what you have offered. Let’s say you’ve offered your customer a webinar in exchange for lead information. Let them know they made the right decision.
2. Be sure to provide the content. Make it as simple as possible for your visitor to get what they came for. No shenanigans. No bait and switch.
3. You can give another, secondary Call to Action (CTA) if/when it is appropriate. But only after delivering #2.
4. Give them the opportunity to share the what they got via a social media platform. Too often readers are asked to share something BEFORE they have actually bought into it. When people buy/get something they are more eager to let others know. This is the time to give them the opportunity to share.
5. Offer them a connection opportunity via the same social media sites. Make a personal connection in a way that works for your reader.
6. Provide links to other, relevant content, such as blog posts, videos, eBooks, webinars …
7. Direct them to a second form, with more questions that might be relevant. But only after delivering number 2.
Deliver a Good Experience
Giving people a good experience after they have purchased something from you is great form. But first you have to get people to your site.
Getting real and relevant traffic to your site is what I know how to do best.
Contact me. You know you want to.