I don’t know anything, but I know how to turn a static site into a dynamic one.
If a business wants more visibility for its site, more leads, the most obvious step is to add a blog. It doesn’t matter the industry or the niche … it can even be a dancing blog.
A blog is where that website or business owner can tell stories about how their product or service changes the lives of its end users. No rocket science here.
Steps for starting a blog
1. Choose a location for the blog – it can be subdomain – blog.yourdomain.com. Or it can be a category of your domain. yourdomain.com/blog
2. Install WordPress. If your home site is not built on WordPress, use the subdomain strategy and install WordPress there. If your home site is build on WordPress, create a category called blog for all new content to go into. If you are not on WordPress, you will be sooner or later.
3. Link the navigations bar of the home site to the blog and the blog to the navigation site. If you don’t like the word blog, use something else – tips, insights, updates. But blogs don’t have the same stigma they used to. They have grown up and are now at the heart of content marketing strategits.
4. Choose your tagline – decide what the blog will be about in 10 words or less – no adjectives, adverbs, prepositions, articles or conjunctions.
5. Choose your categories – about 10 of them but no more. A category is something you have 100 things to write about.
6. Install your analytics – Google analytics is just fine. Without analytics it is like riding a bicycle without a odometer.
7. Start writing. If you don’t know anything about SEO, don’t worry. Just write. It’ll come to you. If you want to know the ‘tricks’ of the trade earlier, contact me and I can save you some time.
8. Keep writing. The single most important thing you can do for your website is to keep it dynamic = add more relevant content.
9. Set goals for organic traffic. Make them reasonable. Don’t worry about keyword density and all that. Just write.
10. Keep writing. If you haven’t reached your traffic goals there are two potential problems. Your market isn’t big enough. Not too many left handed butterfly nylon net grabbers. Or, you just haven’t written enough. If you write, they will come.
11. Be patient. The number one reason why bloggers and businesses don’t achieve their goals is because they give up before they are realize. NOT because they can’t be accomplished, but because they give up.
12. Keep writing. You will get there.
13. Contact me. I can help you see your goals more quickly. I know I can. If I can’t tell you how to reach your content marketing goals, I will give you your money back.