The buzzword in marketing in 2013 is Content Marketing. You’re probably seeing that phrase pop up everywhere.
It’s new, it’s exciting, you need to do it.
In reality it’s not new, it’s not very exciting, but you DO need to do it.
So what is Content Marketing (which is also known as Inbound Marketing)?
Content marketing is the publishing of relevant content to your website in small doses (to accommodate our decreasing attention spans), at frequent intervals, over an extended period of time. Some people call this blogging.
The intention of content marketing is to create a community of your audience on your website.
Another way of saying this is you want to attract your audience to your website in such a way that they directly interact with you.
How is Content Marketing not new? The web is new?
As I recently learned via a post on social media marketing website, John Deere starting publishing a magazine in the late 1800′s titled The Furrow. The target audience was (and is) farmers.
They used the magazine format because it was the appropriate publishing technology of the day.
What has changed is not the idea of content marketing, but he publishing technology.
By moving content marketing to the web, the cost has come down to the point where any business can afford to do it.
For help getting Content Marketing to gather your audience to your website, → Contact us ←