Question: Is there convincing proof that content marketing really works effectively?
Answer: Indeed there is.
I am now writing a regular weekly column at Search Engine Journal.
My latest article came out today – Hard Proof That Content Marketing Works—A Professional Speaker Case Study.
I welcome you to take a look. In the spirit of sharing the love, I encourage regular readers here to click on the above link at SEJ.
The case study involves a Professional Speaker Website.
With nothing more different other than becoming more faithful at their web site, two old men multiplied their search engine traffic nearly 5-fold to nearly 800 organic searches monthly. And there are screen shots as to how these visits converted.
By all means, take a look.
What I am hoping for is the feedback from the ‘masses.’ To the contrary or in support of the article.
SEJ gets a lot of very specific searches and has a committed following in the Search Engine, Content Marketing, Social Networking sphere.
If I am wrong, a reader or two or ten will point it out. Or make suggestions on how to improve.
And if I am right, I’ll find out there as well.
Make no mistake about it – content marketing done right works very well.
Ask me to come to your company or marketing team and I will show you how it’s done.