Karl Fogel Bodysurfing the Blogosphere: How an Audience-Distributed Film Won Big.
Lessons learned…to be learned.
Minimize the risk.
Make it easy to contribute
Freeup the content, sell the containers, related products.
Encourage commercial activity.
Sell your endorsement
Encourage involvement
Encourage reuse and remix
Pleasant surprise for me here…Karl is telling how to sell an artist. And I have an artist son…hmmm…
The creator endorsed mark…hmmm
http://www.questioncopyright.org/minute_memes
http://www.copypress.com
