There may be other social media sites who receive more attention, but LinkedIn is gradually becoming a standard in most industries. With over 150 million registered users, this site holds a lot of potential to be the best way to obtain more leads. This provides a great way to strengthen your social media marketing strategy as well as your local SEO marketing strategy.
Find the Greatest Industry Related Groups to Join
LinkedIn contains a wide variety of groups that are divided into different categories. Search for three to five relatively small groups that are directly related to your industry. Smaller groups eliminate the risk of a higher amount of competition, thereby allowing you to gain the attention of potential customers.
Engage in the Most Popular Discussions
Time is valuable, and you should not be wasting it by attempting to engage in every topic available. By focusing only on the most popular discussions, you can ensure that your posts will have a higher visibility rate. These discussions will be located at the very top of the discussions page.
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Begin a New Discussion
Do not begin this step until you have gained experience in discussions. If you do not know what is most valuable to your potential customers, your new discussion topic will likely fail.
Keeping track of discussions is not a simple task. You will be required to routinely revisit discussion posts in order to see what new posts have been added. Continue posting and adding more to the discussion as well as developing your own unique blog titles.
Start Your Own Group
This is the most perfect way to establish the authority you own. But this step will require a bit of strategy. Ensure that this group is centralized around your brand and what makes it unique. Brands That Defy Gravity is the perfect example of a group that is unique and stands out.
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