It is hard to start a business, it requires risk, capital and hard work. Once you start your own business, what’s next? How do you promote your business? Marketing is very essential for any business. Without marketing, how is it possible to get any clients?
Marketing a business might be easy for some business minded, but it’s hard for many of us. One of the best marketing strategy for your business is writing a business blog. A business blog is a way of marketing your business online. It will help you expand your business on the internet and get the word out about your services and products you are providing.
Business blog allows your business to be noticeable in the social media by directing your followers to your website. Even though writing a blog requires time, hard work, and creativity, the result that comes from it is very important to your business. I own a start up business in bookkeeping and tax services. I have written a few blogs, but I am still learning how to write an effective business blog. Professor Bill Belew gave us some important tips on how to start a business blog.
Creating tag lines, writing daily good articles, choosing our categories wisely, remembering that our business blog is our best marketing effort, and making a good commitment to our blog are the useful tips that were given by him.
Few more tips on how to start business blogs:
1. Pick your URL and software
The first step to write a business blog is to get the URL. Make sure the name will relate to your business and easy to remember. You also need a blog software. WordPress is the common, cheap and sometimes a free blog software. Once you have your URL and software, you can start writing.
2. Remember your goal
When you start writing a business blog, you need to know what the purpose is. You are writing blogs to advertise your business using the internet. Your blogs are the main source where others know about your services or products. Your blog should inform your readers about your business and your products or services. And by knowing the purpose, you will only write something that relates into your business and concentrate on what you want your readers to know. As well as what you think they want to know.
3. Make your blog interesting
Write something interesting and easy to read. Include attractive images. Try to engage with your readers so they can come back and read more.
4. Promote your blog
You write everyday, but how do you get someone to read your blog posts. You need to promote your blog. The best way to do that is by using the social media. Facebook, Linkedin, and Twitter are the most popular ones. Add people to your connection and let them know about your blog.
5. Keep Writing
Keep the writing going. Bill Belew just told us about Arnold Schwarzenegger’s story. How he used to work out every day for five hours to become the way he looked today. You need to keep writing and promoting your blog. You will get higher traffic by just doing that more often. And you will be happy with the result.
[easy_sign_up title=”Get Free Access to the Content Marketing Forum for Life”]