I wrote my first film criticism blog post in 2005. 8 years later, I have been written 320 posts, average of 1000 words per post. But I just realized that I had no idea about blogging before I took this MBA course of Prof. Bill Belew, Marketing with Social Media.
During the first class, I kept feeling I wasted so much time by repeating one mistake for 8 years. Finally, I have the chance to make it right.
So what is my mistake? I didn’t ask these three questions BEFORE I ever started with my blog.
What happened after I got the answers from Prof. Belew? I started blogging for my travel business. Now I am writing a travel blog, “Travel Around the World in 80 Seconds” and I am gaining an astonishing traffic and profit for my company.
Question #1 — Seriously, what the heck is blog?
I fell in love with blog the first second I learned this completely new stuff. This is not a short period of enthusiasm, because I never stopped.
But do I really understand what this social media platform is? I strongly doubt, so right now in fact I had no clue about the true power of the blog because I know nothing about social media marketing and search engine optimization.
I never had the ambition to make any money from my blog. So my blog has made $0 for me. Is that because my writing isn’t good enough?
Definitely not. It is just because I was not writing a good blog or an efficient blog.
In another word, I did not know how to optimize my search engine result. What does that mean? It means I spent so much effort on writing, but nobody is reading.
A blog is an open platform to let a blogger post something to the public. So you must let the public SEE you first.
Question #2 — A good writer = A good blogger?
I started blogging simply because I love writing personally. To be honest, I started because I had this extremely naive belief: I should be pretty good at it. Why I believe so? Because every friend and teacher of mine said I am an excellent writer.
Now I realized I am a good writer, but it doesn’t mean I will for sure become a good blogger. How to prove this point?
I was writing my travel blog in my second language, English. And my previous film blog was written by my native language, Chinese, which I was considered excellent at. So my film blog must be more successful than my travel blog if a good writer equivalent of a good blogger, right?
Let’s take a look at one of my posts: “After Reading Miserable Reviews, Will You Still Choose Cecil Hotel Just For Cheap Price?” It earned 35 replies. And how many average replies for my native language blog? 1 or 2, most of them have 0 replies.
Question #3 — Then tell me how to write a good blog!
Well, Prof. Belew made the answer to this complicated question super easy. You need to write more and write every day. That simple.
But does doing so really that simple as it sounds? Nope.
By writing more, he means write as lease three posts every day. In fact, he writes more than 5 times.
And by writing every day, he means literally every day.
Can you really see the result of achieving this objective? I’m still trying. Let’s wait and see!
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