When a leading social media marketing website tells you to implement a content marketing strategy, take notice.
Not only take notice, but get started.
Content marketing (aka inbound marketing) is the absolute king of social media. Why?
Because the best place to engage with your audience is on your website under your URL? Why?
Because the best way for a search engine to find you and bring you visitors is for others to have found you and become visitors.
The search engines notice the frequency with which websites are updated. Websites that are updated more often are ranked higher.
Initially gather your audience to your website is a grind. You publish and publish and publish and publish and slowly the search engines start to bring your audience to your website (the visitors are brought to your website as a result of their search queries matching the content on your posts).
Every time you publish a new post to your website, that is a website update. Every time someone leaves a comment, that is a website update. Every time you respond to a comment, that is a website update.
Eventually you get to the point where you have real engagement with real readers about your product and services (which you want, this is golden), and your website visitors create much of your content.
As more of your readers leave comments and comment on comments, your website updates occur without you needing to publish much more original content of own, yet your website continues to be updated multiple times per day.
This is the nirvana of content marketing and is much more doable than most people realize.
For help getting Content Marketing to gather your audience to your website, → Contact us ←