Motivation: This book really inspired as it tied marketing in a real world context to its practical applications and personalized the content and hit the common ground with the reader which makes it unique and differentiated from the plethora of books available in the market currently. The book connects real world experiences of the professor to his personal learnings and creates that bond and the curiosity within me to be able to put these learnings from the book into practical results through tools and techniques. Nothing in the world is accomplished without proper motivation and preparation along with that element of personal passion and I could really feel that personal touch while scanning the dense mind blowing content within the book. ( Page 77)
Never Never Stop: Many people quit what they do and understandably so because after a point the only thing that keeps you going is your personal passion and yes money and success are motivators too but yet they are not sufficient in bringing the desired results if you really want to exceed expectations. The thing about people who really make it to the top is they can endure failure and put it behind them and move on to the task at hand and never lose sight of it. It is easily said than done, because not many are wired to execute on such tough situations find themselves not able to explain and find out the answers to all the questions they have and that is because they were not convinced themselves totally while they initially started. ( Page 76 )
Metrics: Yes they are important. They help you gauge where you stand and help you to prepare your next move depending on specific stats that you get from the previous stage. They help you in strategic targeting based on insights you derive and data can be tricky as it can interpreted in many different ways based on your judgement and intuition based on where the trends are headed. The secret is given by Bill when he discusses on the engineer who knows by his method on exactly how deep to dig in order to reach the gold, so metrics really provide the method to the madness and marketing is always about statistics no matter how much fluff you can add to the mix.
Characteristics of a good blog in dooverdad.com ( mywebsite) : The good blog is all about using the keywords in blog that relevant by using the right words used for strategic targeting because of the competition by using the Google ad words. Using structured paragraphs to segregate different strategies and covering all the areas of a specific topic. Using timely and relevant content to make the post connect with the recent times that we live in. Create the blog with an optimal mix of quality, quantity, and consistency because of all of these elements in the mix really do matter. Being able to create high quality posts which are relevant to the topic that you are writing about is really critical in ensuring that you are able to drive traffic to the website and being able to really sustain this momentum when it comes to relevance and through understanding the user mindset. Using quantity when it comes to the number of posts that you posted is a strategic tool is also important because the more the number posts that you have on the blog the more the number of topics that you cover, so since you will be using all the keywords of that particular area that you need to cover you will be creating organic and inorganic growth in the number of users that are coming to your website. The role of images within blogs also plays an important role in driving traffic because the google search engine search index while retrieving results when a user performs a search. Images with keywords that are used to tag information are also extremely important along with titles are extremely important in driving traffic. The next important thing is being able to link the external world to your blog using the right links because they really help in creating that multiplier effect in order to generate traffic and are instrumental in generating traffic to the website. It is also critical to be abler to link your blog within other sections of that blog because what it does is it helps the user understand different context that is provided in the blog and also helps the user stay on the blog for a longer period of time and reduces the bounce rate.
Why blog: Blogs are really the king of social media because they are dynamic and websites are static. Your pages on fb and twitter are not found to be generating that snowball effect that blogs can generate.
Naming: Naming the blog for example dooverdad.com is important because it should be relevant but its not a make or break thing because content with the right strategies are really the trick.
Topic: The topic that you choose is extremely important. It should be something on which you have a personal passion to keep writing without feeling the pain of doing so. Ideally one should be in a state of trance when he is writing about his blog.
Get started on your Commitment: You need to have personal stake in the outcome otherwise you will not be able to sustain the momentum and hit the home run when you are under extreme duress or pressure or are encountering tough situations in life. Your personal skin in the game is extremely important.
Things to consider : Do you have the time ? internet connection ? computer etc are logistical things to keep in mind.
Winning: You take part in any activity to win and meet challenges along the way, if you are unable to have a winning mindset and not prepared to go the extra mile then drop it as it is not worth your effort in committing yourself to this task that requires lot of hard work, dedication and discipline for you to not lose sight of the goal.
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