Lately, I noticed that I begun reading bunch of online blogs. They mostly involved the topics from general lifestyle, existing regional and political issues to current market trends. Fascinated by the blogs as a medium to put down one’s thoughts, judgment about good or bad, I wished to foray actively into blogging. I registered for Professor Bill Belew’s class and hoped to learn a thing or 2 about blogs.
I have always been a slow writer. I spend a lot of time on thinking before I jot down my ideas on paper. Remembering the old days, when I often struggled to write essays during school exams. I was always petrified of the days when I went to write language papers in the exam hall. When other students finished them nonstop, I could never grasp how they could do both the processes simultaneously, first one of coming up with relevant ideas quickly and other with the quantity. Most of the students filled 2 pages of the answer sheet for one essay. I still get scared by mere remembering those days. I know that I’m pretty good with one liners. That means I can keep the content short and to the point. But filling up between the lines and forming a completely sensible story has always been a challenge for me.
But I have always looked up at the challenges. Despite having spent all my life in a small town, I chose to come abroad for higher studies and continued to thrive to date after almost 5 years. There was a time when even a 2km of jogging took my breath away, but today I have effectively finished 2 half marathons. So, all I want to say is, that I chose this course in spite of other comfortable options, just to overcome all my fears and shortcomings in this domain.
Business Blog Traffic Sources
There are a couple of things I would like to highlight in regards to this course. As Compendium survey puts it ‘80% of the Business Blog Traffic comes from First Time Visitors’ who landed on the blog site because of a Social Media referral or Organic Searches. I remember Professor termed such visitors as hot leads. But what about the cold leads? Does a blog have potential to increase its customer base by turning cold leads into potential customers? Do blogs also help to attract returning customers? Professor once mentioned that companies are inefficiently spending huge sums of money on advertisements during the SuperBowl. But I believe that such marketing techniques possess tremendous potential to increase its customer base. Not every business, such as ‘plumbing services’, can have a definite customer base. For such businesses, they have to build their reputation and generate such need among the masses. Can blogs do that job as effectively as a TV commercial?
One can’t fail to notice when Professor already assumed his students as well established bloggers. I have been trying so hard to meet Professor’s expectations that I haven’t hit gym since the class started. I also think that the Professor could have guided us effectively about How to write professional blogs successfully with few professional examples. But he repeatedly emphasized only on why it is necessary to blog and why it is important to post 250 to 600 words in a blog. I also noticed that, after analyzing blog site of a successful organization that it did not update its blog site daily. Now, it would be obvious if I say that some students feel overburdened when they are expected to write 600 words blog post daily.
Nevertheless, students also take other classes with different professors. All the professors are well established in their profession. They teach with the best intention to provide professional knowledge of the respective subject. But, none of them compulsively expect the students to follow the same career path as they have chosen. Can you imagine how miserable it could get for students, if every Professor compulsively starts expecting his students to follow the road they are on?
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