Yes, dear reader, it is true. You can try your best and have the support of a great administrator and a wonderful team and you can still find yourself in a business that is out of the running. It is perhaps perfect that our class in Marketing with Social Media is asking this question just after the championship game of the basketball March Madness has ended. Did the better team win? Not necessarily, but it was the better team for the length of one game. Not forever.
I usually agree with our instructor Bill Belew and I usually write my guest blog for him first. Then I put together a mirror post, that links to his anchor post and with my guest blog. So that I could record an effective tracking method of doing the complex tasks of backlinking, I even wrote a blog about it.
But today, I am not going to agree with him and I am not going to write my guest blog for his site first. I went to my own site and reminisced the terrifically satisfying and meaningful work I did as a consultant to NASA healthcare safety project. That eventually bit the dust. It does not exist anymore, even though the same concept was proven effective in the field of aviation.
The Aviation Safety Reporting System (ASRS) had a twenty-five year lead on the Patient Safety Reporting System (PSRS). The ASRS had a successful project that allowed all members of the airplane flight team, from mechanics to stewardesses, from pilots to passengers, to file reports of potential or actual safety issues and propose solutions. Then, the data were analyzed, trends and discover the patterns. Then the editor of CALLBACK would distribute a blue sheet, that was their monthly newsletter.
On my side of the aisle, (the PSRS team was actually housed in the offices across the hall from the ASRS), I was the editor of FEEDBACK, which went out quarterly to Veterans Administration Medical Centers across the county. That publication was the equivalent of CALLBACK and shared the learning’s our team had discovered about the reported medical errors, both potential (close calls) or actual.
On my PSRS team were physicians, pharmacists, nurses, information technologists, and support staff. We were guided by a gifted cardiovascular doctor. Everyone was dedicated, everyone gave all of their effort. And still, in the end of the day, the PSRS program closed down. Its twin, the ASRS, is still going strong. Go figure.
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