How can you tell if your content marketer knows what s/he is talking about?
How can you know if you’re putting your content marketing strategy into the hands of the right person?
Give Your Content Marketer a Simple Test
There’s a very simple test you can apply.
Ask your content marketer this question:
After the content is created, who is going to be doing the work to get engagement with the content?
If your marketer says, “Well, we are going to promote here, plug there, network elsewhere ….”
If your marketer says, “You’re content will be so attractive, that people will come looking for it.”
You are on the right track.
Don’t be Naive with Your Content Marketing Strategy
It’s naive to think that you can create one article or piece of content for your site and expect the world to come flocking to you.
It is not naive to think that I can create enough of the right content that people will come find me because I solve their problems.
Create content, then market it. That’s push marketing. Outbound marketing.
Create content, get found. That’s pull marketing. Inbound marketing.
Choose a marketer who knows how to do the latter to be the architect of your content marketing strategy.
Contact me to get started on your content marketing strategy. You know you want to.