adWeb 3.0 on privacy versus consumer data tracking

adWeb 3.0 San Francisco is happening now – April 11, 9:30am.

Fran Maier of TRUSTe is discussing the pros and cons of an issue that many people aren’t even aware of. Unfortunately, the keynote speaker, Congresswoman Mary Bono Mack, (R-CA) couldn’t make it.

When people hear that their privacy might be invaded the immediate response is “No, run for the hills you evil prying twits.”

However, advertisers like when they have consumer data which can only be