The Consequences of Failing to Integrate Social Media into Your Marketing Plan

    The rise of sites such as Facebook, Twitter, and LinkedIn has opened the door for businesses to market their products and services to an incredibly large demographic. It isn’t just websites. Numerous small businesses have used apps such as Instagram to market their products. So the question is: if you aren’t implementing social media…

How To Determine Which Social Media Site Is Best for Your Company

The past ten years have seen an explosion in the number of social media platforms available. What started with Friendster and MySpace has grown to encompass Facebook and Google Plus, micro-blogging sites such as Twitter and professional-oriented networks such as LinkedIn. Then factor in image-sharing sites such as Instagram and SnapChat, and it may seem…