3 reasons why a blog is a good for your book, business or product

I heard the phrase a while ago (and I believe it), any idiot can write a book, but it takes a genius to market it.

A corrollary to that, or at least a related thought… there are lots and lots of good products and business ideas…but what good are they if nobody knows about them?

The number one reason why businesses fail – the people running the company don’t