How To Determine Which Social Media Site Is Best for Your Company

The past ten years have seen an explosion in the number of social media platforms available. What started with Friendster and MySpace has grown to encompass Facebook and Google Plus, micro-blogging sites such as Twitter and professional-oriented networks such as LinkedIn. Then factor in image-sharing sites such as Instagram and SnapChat, and it may seem…

3 reasons why a blog is a good for your book, business or product

I heard the phrase a while ago (and I believe it), any idiot can write a book, but it takes a genius to market it.

A corrollary to that, or at least a related thought… there are lots and lots of good products and business ideas…but what good are they if nobody knows about them?

The number one reason why businesses fail – the people running the company don’t