“Marketing with Social Media” is Bill Belew’s ebook published by Kendall Hunt Publishing Company. We are using it as our textbook in a class of the same name at International Technological University. I want to share with you the ten lessons I learned from reading his book, and how they made my website…
The past ten years have seen an explosion in the number of social media platforms available. What started with Friendster and MySpace has grown to encompass Facebook and Google Plus, micro-blogging sites such as Twitter and professional-oriented networks such as LinkedIn. Then factor in image-sharing sites such as Instagram and SnapChat, and it may seem…
I did a webinar on thought leadership yesterday. It occurred to me that readers here might be interested to know what it takes to become a thought leader. After all, bloggers want to be considered thought leaders. In that way more people are likely to come, to read, to ask. And in the end the…
Can bloggers really become traditionally published authors? These days it is easy enough to become a published author. Self-publishing does NOT have the stigma attached that it used to. The real litmus test is not who published the book but how many books have been sold AND read ….whether by the author directly or by…
I heard the phrase a while ago (and I believe it), any idiot can write a book, but it takes a genius to market it.
A corrollary to that, or at least a related thought… there are lots and lots of good products and business ideas…but what good are they if nobody knows about them?
The number one reason why businesses fail – the people running the company don’t
