A linkbait content is a content marketing strategy that has a very specific aim – to catch a reader’s eye and to capture backlinks. Links have always played an important role in SEO but with linkbait, you actually get to go a step ahead and create a content piece that not only attracts links from others on web and helps in your rankings but also drives targeted traffic to your website – and that in terms of ROI means additional conversions and new audience.
The trick is to be able to distinguish between the content that gets viral and the ones that get ignored. The content that gets viral or shared on the internet on its own does so because it has something of value to offer to a large group of people with shared interests. These type of content pieces include tips, how-to guides, advice or solutions for common problems. Like “How to Reduce 20 Pounds in 10 Days” or “Top 10 Energy Booster Breakfasts” or even “How To Get A Car Loan”. Such posts offer solutions for problems that are commonly faced by a large number of people. Other posts that get viral include the ones that are funny or humorous or even satirical in nature.
However, if you are business owners that belong to the “boring businesses” categories, these ideas might not work for you. But in that case, your creative links baits could be the list posts for most common problems faced by your customers, or things to avoid, how-to guides – posts that offer important valuable information.
It all depends on how creative you can get with your content ideas.
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