Case Study – Social Media ROI vs SEO ROI – A Perfect World and A Picture Perfect Scenario

    So I did decide to break the ice with a debate that has been doing its rounds in the content marketing world with regards to Return of investment. This has been a much debated topic when it comes to comparing Social media ROI vs. Search engine optimization ROI. Does social media marketing make a…

Using Google plus’ Hangout Feature for Your Business

    Google Plus, designed to be Google’s entry into the uber-competitive social media marketplace, was launched in 2011, and has quickly separated itself from the competition with a number of unique features, one of which is the Hangout. This nifty feature allows users to hold video conversations in real time. These conversations aren’t just…