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Yahoo search engine is losing its charm

Yahoo search engine is losing its charm

When we open the internet, we generally use search engines like Google, Yahoo Search, Bing or ask to search different things. While Google is of course the king of net, Yahoo comes just next to it. Check out this article to know why we are saying that Yahoo search engine is losing its charm.

Some recent reports indicated the fact that Yahoo Search is losing its charm with a share drop to 13.5 percent in the month of April, 2012. However, as per Experian Hitwise’s figures, Yahoo indicated monthly as well as annual gains. In comparison, Bing is doing well with 30 percent of its searches making some headlines.

No question on the fact that Google is gaining as always in terms of search engines. There is no competition to Google, as such with its profits rising to the highest recorded search share of 66.6 percent in the last few years.

In April along, more than 17.1 billion searches were made and out of them, Google came on top with 11.4 billion searches. Bing was next to Google with 2.6 billion searches and then came Yahoo with 2.3 billion searches. After them was Ask with 511 million searches and AOL with 271 million searches.

5 Questions to consider before beginning Your Content Marketing Campaign

5 Questions to consider before beginning Your Content Marketing Campaign

Before diving into a content marketing campaign, do ask yourself the following 5 questions and then go ahead:

  1. First of all ask yourself what message you want to deliver through your content? When you will get an appropriate answer to this question, more than half of your content delivery will be up to the mark.
  2. Also analyze whether you are qualified enough to write such a content to deliver a certain message? It is very important to evaluate your writing skills or expertise before sharing knowledge on it through your article. Don’t fool readers through your content.
  3. Ask yourself whether the message you will deliver through your content will provide business to you? If yes, then work on that basis to promote your business through better content marketing skills.
  4. Another important question is to ask yourself from where to catch the targeted audience? You should know the best online platforms where readers search content related to your site.
  5. Last question to ask yourself is to judge who will be your targeted readers? It will help you promote your service or product in a better way when you will know for whom you are trying to promote a certain thing.
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