Inbound Marketing: Return on Investment Worksheet

Note: You need to print this worksheet and fill it out with a pen.

Our method of Inbound Marketing has delivered 25,000 to 30,000 unique website visitors per month after several months of effort. Sometimes it took six months, sometime it took twelve, but it has happened repeatedly.

A Gartner study concluded that for effectively implemented business websites, 2.9% of web site visitors become paying customers.

This ROI calculation requires you know your average sale amount. Your average sale differs slightly between “one time” purchases vs “subscription” purchases.

  • For one time purchases the average sale is the amount of the average sale.
  • For subscription purchases the average sale is the average monthly subscription amount times the average number of months a subscription remains in effect.

One time purchases

What is the dollar amount of your average sale?                                                  $____________

Subscription purchases

Monthly subscription amount $________  x average # of months __________ =   $___________

For various conversion rates, what monthly sales are reasonable?

For purposes of being very conservative in our estimate, we do calculations for levels of conversion that are lower than the conclusion from Gartner.

Enter the Average Sale value from above, then calculate the Sales by multiplying the number of Monthly New Customers’ times the Average Sale amount.

Monthly Unique Visitors Conversion rate Monthly New Customers Average Sale Sales
25,000 1.0% 250
25,000 0.5% 125

People who follow the system have repeatedly attracted 25,000 to 30,000 unique visitors per month.

Contact us to see how the system can work for you and your business.

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