A thought leader is jargon in the print industry that refers to someone or a publication in a trade that is recognized for having great ideas. Their publications and concepts have the potential to influence the trade or at least to inform experts of new information as a primary source.
The essential thing is that is on the cutting edge. It is the breaking news reporter as well as the entity making news. Your own publication can be recognized as a thought leader if it is apart of development and invention in a trade. Keeping five important points in mind is the key.
Apply Labels Cautiously and Correctly
Any attractive catch phrase is going to be used by advertisers to refer to their business. It will be popular at first and then eventually overused. Having the promotions department use the phrase does not always influence perception, although it is an excellent phrase to pitch around the board.
If trying to persuade people in the trade, they will make up their own minds if the publication has quality. It is essential to use the phrase “thought leader” sparingly, where it is most effective.
This means when persuading investors, do not use the term yourself, but have a third party introduce you and make sure they do not use the phrase more than once or twice.
If any phrase is a current buzz word, then investors both expect you to use it and see it as a pretension. Using labels that are applied only to the cutting edge is a challenge and an invitation for the audience to thoroughly scrutinize your work.
It is possible for the owner of a blog to use the same strategy in order to learn how to be a blog expert. A blog is a solitary experiment but can gather attention if it is written by an informed expert.
To declare yourself a thought expert would seem far too pretentious, but having other people say it can be an effective strategy at times. Once a blog already has some attention, then advertising can make the difference.
Conspire with marketers and try to have colleagues mention you in their own work. For your own blog it is a label that ultimately must be applied to you, because careless pitching of the phrase might be met with sarcasm.
To be called a thought leader, make sure to behave like one, including having a bearing of professional modesty.