The distinction between a thought leader and a trade magazine is that leading experts chose to publish their work in it. It is not easy to get innovative minds to write for you. They often do once a publication is well accepted as a hub for important readers.
It is a problem that is comparable to the chicken or the egg scenario. Writers are attracted to influential and prestigious journals but it takes these same minds to give a magazine such a reputation.
The truth is that the following is built over time. From the outset to every phase of a magazine’s life, it must have excellent writers who carefully follow industry trends and who are very serious about their material.
This also requires an editor who is entirely devoted to the trade. These things do not usually come cheap but are the essential for anyone who wishes to compete with established and more powerful publications.
If you are trying to understand how to be a blog expert, then accept that you must be the best writer. Being a creative and engaging author can be as important to impressing audiences as technical expertise. As a blogger, you are responsible for your own promotion and this is typically achieved through frequent publication and activity in other blogs.
There is no higher authority and the solitary writer is typically responsible for their own style and editing. Always double check what you wrote and ensure that it is free from technical and grammatical error.
Anything read by serious tradespeople will expect error free language even though the profession under evaluation is not English. A submitted blog often is permanent and cannot be edited. Where it can be edited it might have already been read and scrutinized.