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This guest post is by Denelle Garcia
There really is no way to fully monetize a blog without using Adsense. But, the really tricky part is maximizing revenue from Adsense. It needs a lot of experimentation and tracking of the results to find out what works and what doesn’t.
There are more than 2 million publishers who get paid by Google’s Adsense program. It’s so popular because publishers get a higher CPC (cost per click) from Google than on other ad networks.
Advertisers flock to Google because of the heavy traffic volumes and ROI, and Google itself earns 28 percent (nearly $10 billion) of its total revenue through Adsense.
Publishers still need to experiment with the adsense code, create channels for different ads or blogs, and find out what types of ad formats works best. There are six basic aspects or ways that need to be tested and tracked.
The first is the ad position, since the best place to put the ad code will change based on the type of template and the widgets used. As a general rule, ads surrounded by content tend to do well. Ads placed at the end of each blog post also attract more clicks because the reader needs something to do.
More ads won’t always bring in more revenue, in case you’re wondering why ads can’t be placed in every possible slot. The number of ads is also an important aspect that needs experimentation. There will be a point at which putting in more ads actually reduces clicks because users start getting turned off by all the ads.
The design of the ads also needs testing, because the natural tendency for most bloggers is to make the ad blend in with the content on the blog’s design template. But, it’s also important to focus attention on the ads by changing colors, fonts and font size to find out which ones attract clicks but don’t spoil the look and feel of the blog.
The ad size has to be tested since Google offers plenty of options, from the 336×280 large rectangle to the 160×600 wide skyscraper. As a rule, wider ads tend to work better because readers can take in the entire ad without having to read from left to right and move down to the next line many times.
The performance of ad formats is another thing that varies from blog to blog. It’s not necessary to stick only to text or image banner ads. Thin and streamlined link units sometimes work better because they can be squeezed into small empty spaces and surrounded by content. Many bloggers also earn extra revenue from referrals, Adsense for search, feeds, etc.
Use the channels that can be created in the Adsense control panel for serving different ad types to visitors on different blogs. This allows bloggers to figure out which ads in what position work best on which blog.