Somebody has to do it. I get to.
They, the National Library of Singapore, wanted me and somebody else to share a session on:
The blurb – “With a dizzying array of online portals and platforms available to any creator, it can be a headache to even think of promoting yourself or your art online. But it can be done. Join Bill Belew as he explains a creator’s guide to successful web promotion and social media navigation.”
My would-be cohort opted out, “not entirely comfortable presenting this session as (my) expertise is limited.”
I get to do it myself. Get to, not have to.
Successful web promotion is two-fold:
1. Getting read – I know how to do this.
2. Making legitimate money – I know how to monetise (Singaporean spelling) a web site, too. I know several ways.
Social media navigation is also two-pronged:
1. Spend (time and money) wisely – there’s a lot of ‘busy work’ that passes as marketing in the social networks. I know how and where to prioritize my time and money.
2. Author/publisher controlled – no hat in hand, no push. Good social media marketing is pull.
Chief rule of thumb in marketing.
- It’s cheaper for people to find you than it is for you to find them.
Pull is better than push. Ask – Am I trying to get people to do something they are not expecting to do or have I created something of value that people who need this value can find and appreciate it when they want to?
The event is the Asian Festival of Children’s Content.
Read my bio in 3 languages -
Bill Belew, PhD is professor of Social Media Marketing in Silicon Valley, CA. His sites have garnered more than 90,000,000 unique visitors total in many niches. Bill regularly teaches international audiences and his local network of 5,000 members how to get more legitimate visitors and sales for their products.
If you’re in the Singapore area in the next week, please give me a holler.
Do you know someone in Singapore? I’d love to meet up, have some tea. Just visit.
Do you want to know branding? Effective marketing? Reach out here on LinkedIn. I can help.