It’s been almost seven weeks since I enrolled in this class called ‘Marketing With Social Media’ in the Silicon Valley. In these seven weeks, I have learned to create and manage my own blog. Maybe I am not a pro yet, but I would not call myself a novice either. In fact, I feel that at this time, I can pretty much help anyone create their business blog too.
According to our professor, blogging is the most powerful form of social media marketing that one could think of. In the long run, a lot of companies have realized that spending on blogs has had higher returns in comparison to other forms of social media.
Here are some points I think one should definitely consider before they plan to start a business blog:
1. Choose a decent domain name
When you choose your domain name, do not waste too much time on it. As long as it is simple to understand, easy to spell and comprehend it will do the rest.
2. Create a solid tagline of at least 7-10 words
The tagline of your blog is the most important aspect of your blog. It is these 7-10 words which are displayed in the Google search every time a user searches for some content. Make sure your tagline is interesting and has the relevant keywords which will be recognized by the search engine.
3. Produce at least 500-1,000 articles
When I started the course, our professor wanted us to generate approximately 500 articles by the end of the semester. Most of us cursed him and thought he was insane. But, by the end of these seven week I have realized myself that a fifty to hundred article is nothing. If you are serious about generating more customers for your product/service you have to write more than 500 articles for the search engine to be able to find you.
4. Write interesting, well optimized articles
If the post does not have enough meat to hold the reader’s attention there is no point in inviting the reader to your blog. Remember, the person who is searching something and has landed on your page is expecting some kind of information from you. If he does not get it this time, it’s possible he will just ignore you next time.
5. Remember that your business blog is your best marketing effort
A well-written blog can be your best marketing tool. People will find you. Just 2% of visitors to large retail sites comes via a social network. Whereas 34% of visitors come via search. Make sure you are as committed to your business blog as you are to your business. Business sites that updated multiple times daily can generate nearly 3 times as many leads as a static site.
Following some of these principles, I have created my blog Overcome Your Barriers. If you like my post, visit my blog Overcome Your Barriers, then leave a comment and read my recent articles on Safety for Women, Terrorism and Female Infanticide in India.
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