Using LinkedIn In Your Social Media Marketing Strategy

LinkedIn maybe unique among social media platforms in that it is based around a particular demographic: professionals. Compare this with a site like Facebook or Google Plus, where while there’s groups devoted to just about everything, there’s no over-arching theme. With this in mind, LinkedIn provides some unique opportunities to market your business or brand.…

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Case Study – Social Media ROI vs SEO ROI – A Perfect World and A Picture Perfect Scenario

    So I did decide to break the ice with a debate that has been doing its rounds in the content marketing world with regards to Return of investment. This has been a much debated topic when it comes to comparing Social media ROI vs. Search engine optimization ROI. Does social media marketing make a…

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